QUICK DRIVE LAUNCHING FILM
SAMSUNG / 2017
IFA2017에서 최고의 혁신제품으로 주목받았던 Samsung의 QuickDrive.
소비자들에게 QuickDrive의 다양하고 새로운 기능들을 감각적으로 설명하는 영상입니다.
컨셉츄얼하게 표현된 사용자의 모습과 로봇으로 특수하게 촬영된 제품의 디테일들을 다이나믹하게 결합하였습니다.
Samsung's QuickDrive, which was noted as the #1 innovative product at IFA2017.
This is a video that sensibly explains the various new features of QuickDrive to consumers.
The conceptual representation of the user and the details of the product specially photographed by the robot are dynamically combined.
PVI FILM
AUTO OPTIMAL WASH FILM
CLIENT SAMSUNG
AGENCY SANGWHA
DIRECTOR JUNGHWAN BAEK
PRODUCER BYUNJIN MIN
DESIGN LEAD GUNWOO LEE
CG ARTIST JEONGSEOK YANG
JUHEE KIM
HEEKYUNG LIM
SONGHEE LEE
SOUND ANDREW W. ROSELUND